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DDN Design Diffusion News

DDN Design Diffusion News : The International Renowned Interior Design Magazine
"Between Art and Design" by Loredana Mascheroni

Hovering between art and design

A work team and a showroom relying on both a common professional interest and a technical discovery.

ddn-rivista2The team is composed by Gianni Trevia and Luca Buffetti, who set up Valais in 1994, to design and market furniture and opened a showroom in Milan, after two years' hard work.
Their peculiar path is a result of their great interest in graphic arts and design, cultivated together with marketing and the "discovery" of a new plastification technique, which allows any material to be applied to a plane surface and protected.
Therefore, two artistic worlds can be connected with each other to create absolutely "new" products: chests of drawers, end and coffee tables in several sizes, wood screens - their surfaces being covered with scratchproof and stain-resistant PVC films which preserve the materials and pictures chosen as decorative elements.

Art has been the main source of inspiration for the first collection, which was introduced when the showroom was opened; affiches reproducing classic and modern iconography by Leonardo, Modigliani, Michelangelo, Brueghel, Canaletto, Monet, Van Gogh and Klimt follow one another on the furniture chosen by both owners.
The Contemporanea collection is based upon the same furniture, although the surfaces are covered with authentic works by a group of young designers.
Therefore, two main product ranges are currently available: they are supported by ad hoc projects and can be supplied with new designs and materials to be plastified.
Valais peculiarity tries to bring interior designs closer to everybody's culture, relying on figurative art.

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